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Creative Manner Appears Like in Fortnite
Автор: US Sletrry

There was an interactive component. In that same California desert, a broker was handing out business cards. On the cards were telephone numbers, and if"Fortnite" lovers predicted, they noticed a strange sound. Messages in the audio file's metadata revealed the coordinates of the past"Fortnite" llama in Paris, according to Reddit.

Gamers were flocking to these locations to discover if there weren't any hints or clues about the fifth season of"Fortnite," which was released in July 2018. That's because every season of"Fortnite" is vastly different and it's kept top secret until its release date. There are new topics, new websites to explore, new character skins and there are fresh weekly challenges.

This time, Epic Games, which publishes"Fortnite," decided to tease the new gaming world by putting these attributes into the actual world.It's a viral marketing strategy called an alternate reality game or ARG. (Not to be mistaken with virtual reality, where you're immersed into a computer-generated planet, or augmented reality, where perceptible images are projected on top of real-world movie.)

ARGs of prominent franchises create an immersive and huge scavenger hunt for lovers. Microsoft's"Halo" franchise had an ARG which delivered jars of honey to gamers. Those jars provided clues that brought gamers to a site called"I love bees" The site sent gamers to look for clues around the country to solve the site's puzzles. After those were solved, the site told the source story of the game's antagonists contributing to the game's release. That ARG reached nearly 3 million gamers and helped push sales for the game to $125 million on its first day.

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