Participants were flocking to these locations to discover if there were any hints or clues regarding the fifth season of"Fortnite," which premiered in July 2018. That is because each season of"Fortnite" is vastly different and it is kept top secret before its launch date. There are new topics, new sites to explore, new character skins and you will find new weekly challenges.
This moment, Epic Games, which publishes"Fortnite," decided to tease the brand new gaming world by putting these features into the real world.It's a viral marketing strategy known as an alternate reality game or ARG. (Not to be mistaken with virtual reality, where you're immersed into a computer-generated planet, or augmented reality, where perceptible images are projected on top of real-world video.)
ARGs of notable franchises create an immersive and enormous scavenger hunt for fans. Microsoft's"Halo" franchise had an ARG which delivered jars of honey to gamers. These jars provided clues that brought gamers to a website called"I love bees" The website sent gamers to search for clues across the country to fix the site's puzzles. Once those were solved, the website told the origin story of the game's antagonists leading to the game's release. This ARG reached nearly 3 million gamers helped drive sales for the match to $125 million on its initial day.
No two ARGs are exactly the same, but ARGs established about movies, TV shows and games have shared traits.They start with a mystery where lovers are prompted to find clues. They often have multiple fake websites which unlock clues to others. They also have a lot of hidden or coded messages. Most importantly, ARGs have scavenger hunts that get fans out in the real world, looking for clues that were planted in public areas.
According to 42 Entertainment, the ARG for its movie"The Dark Knight" had over 11 million participants from over 75 nations. Additionally, it generated countless opinions from the media. https://www.mmogo.com/Fortnite/Items.html